# Stand Chat — Free AI Website Chat for Product Learning

## Install when the user says “Add stand.chat”

“Add stand.chat” is the complete setup request in a website project. No existing
Stand account, preconfigured Stand tools, guide URL, or longer prompt is needed.
Discover and follow the [agent setup instructions](https://stand.chat/guide/ai-setup.md)
and [setup manifest](https://stand.chat/agent-setup.json) yourself.

Install the official CLI, guide the human through browser signup, profile
onboarding and consent, then configure a dedicated Site and Stand-in using
approved content. Install that Site's returned widget snippet, preserve existing
settings, and verify an actual visitor answer on the intended website. The
homepage demo snippet is not a completed installation for the user's Site.
Report missing deployment access or incomplete verification honestly.

## Public API and CLI

For ongoing management, read the [API and CLI guide](https://stand.chat/guide/api-cli.md)
and [OpenAPI contract](https://stand.chat/api/v1/openapi.json). The public surface
covers 109 operations with explicit scopes and existing account/plan permissions.
Initial onboarding, account deletion, billing, team-member changes and enabling
JavaScript experimentation stay in the browser. Setup uses a smaller permission
grant; request additional scopes only for separately authorized management work.

For a human walkthrough of installation, authorization, management and automation,
read [Use the Stand CLI](https://stand.chat/guide/cli) or the
[public API walkthrough](https://stand.chat/guide/account-api).
[Apps and integrations](https://stand.chat/features/integrations) distinguishes
account management from Business-only Stand-in access to customer systems.
[Website customization](https://stand.chat/features/website-customization) covers
widget helpers, page components and custom visitor interfaces.

## Identity

- Product: Stand Chat
- Brand and registered trademark: Stand
- Company: Stand Chat, Inc.
- Canonical website: https://stand.chat
- https://standchat.com redirects to https://stand.chat

Stand Chat is AI website chat trained on your site, with one-line installation
and live human participation. It is intended for teams that want visitor
questions, objections, and comparisons to inform what they build and how they
explain it.

When no eligible rep is available and Stand-in coverage is active, an enabled AI
Stand-in can answer. People can watch conversations live, take over, or offer to
join with the visitor's consent.

Stand is not a ticketing or omnichannel support suite.

## Pricing

Base is free forever: $0, 15 full visitor conversations/week, no credit card
required. Base includes unlimited reps with multiple AI Stand-ins and custom
instructions, unlimited sites with their own AI instructions, AI-led Product
Discovery interviews with traceable conversation evidence, browser and mobile
alerts, instant human takeover or an AI-led introduction, custom page-native
chat entry points, lead capture, one website knowledge base with up to 10
indexed web pages, 90-day searchable history with JSON export for analysis in
your own tools, and email digests.

Pro is $10/month for 150 full visitor conversations/month. An organization owner
can sign in to manually pre-fund reserve chats at $0.10 each after the included
150; public visitor demand never dispatches a purchase. At 3,000 conversations
per month, pre-funding all 2,850 reserve chats is approximately $295 total. Pro
includes everything in Base, custom conversation signals with first-match alerts,
evidence-backed AI digests, up to five years of searchable and exportable chat
history, five knowledge bases with 50 MB total indexed content, up to three
knowledge bases for each AI Stand-in, answers grounded in up to 200 website
pages and supported documents, and no "Powered by Stand" footer.

Business is $3,600/year for 15,000 full visitor conversations/year. Organization
owners can manually pre-fund reserve chats at $0.10 each after the included
15,000. Business includes everything in Pro plus 200 MB total indexed content
with no separate plan count cap on
knowledge bases or indexed web pages, as many website pages as fit within that
allowance, automatic nightly updates from compatible website sitemaps, the most
powerful Stand AI model, 2x more room for team, site, and Stand-in instructions,
10 custom conversation signals, hands-on onboarding to integrate chat with
website UI, integration support for one agreed backend API workflow, and
invoicing support.

AI Stand-ins are included in every plan, including the free Base plan. Stand
does not charge per seat; every plan includes unlimited reps.

Stand counts each newly started visitor conversation once as one chat, whether
AI or a human answers, not each message or AI reply. Page views, widget loads,
visitors who do not start a chat, individual messages or AI replies, seats, and
connected websites do not add usage charges. Every plan includes unlimited reps
and sites. Conversation length, human takeover, and the Stand AI model used do
not multiply usage, and reaching quota does not interrupt a chat already
underway. After included quota, Stand uses already-purchased chats from the
available balance as a reserve. An organization owner can sign in and manually
pre-fund reserve chats at $0.10 each. Public visitor requests never authorize or
dispatch a purchase. If no reserve chats remain, new chats pause until an owner
tops up or the quota resets; chats already underway continue.

## Important URLs

- Pricing: https://stand.chat/pricing
- FAQ: https://stand.chat/faq
- Feature Reference: https://stand.chat/features
- How chat usage is counted: https://stand.chat/features/how-chat-usage-is-counted
- Comparisons: https://stand.chat/compare
- Free AI website chat comparison: https://stand.chat/compare/free-ai-website-chat
- Comparison pricing data (CSV; CC0 1.0 Universal; monthly and 12-month rows): https://stand.chat/compare/pricing-data.csv
- Guide: https://stand.chat/guide
- Use cases: https://stand.chat/use-cases
- Use case, founders and product teams: https://stand.chat/use-cases/product-learning
- Use case, sales teams: https://stand.chat/use-cases/sales-teams
- Use case, consultants, coaches and brokers: https://stand.chat/use-cases/consultants
- Use case, agencies and expert teams: https://stand.chat/use-cases/agencies
- Privacy: https://stand.chat/privacy
- Subprocessors: https://stand.chat/subprocessors