Unanswered visitor questions are missed opportunities
Meet visitors like they walked up to your stand at an expo.
Stand adds helpful AI chat to your website in minutes. Your AI stand-in answers questions 24/7, notices the conversations worth your attention, then brings you in the right way.
Free forever. No credit card.
The conversation loop
Turn visitor questions into conversations your team wants to join.
Stand starts with AI coverage, then brings the right person into the conversations worth hearing about. Reps get notified with live context, choose whether they want to join, and the stand-in asks the visitor before the handoff happens.
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AI answers first
Your stand-in greets visitors, answers the first questions, and asks follow-ups so silent traffic becomes a real thread.
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You define the signal
Pricing questions, competitor comparisons, and confused evaluators are just examples. Tell Stand which conversations your team wants to join.
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An expo-style handoff
Like a teammate at an expo stand, Stand asks whether to bring the rep in. The visitor meets the human only after saying yes.
All in one dashboard
See why Stand pulled you in.
Watch stand-in chats in real time, read the question that triggered the notification, and offer to join with the full context in front of you. The visitor only meets a rep after Stand asks first and they agree, the way a teammate would at an expo stand.
Who it's for
Stand works where conversations create signal.
It can run on any site, but it earns its keep fastest when every visitor question is a chance to learn, qualify, or start a real relationship, and your team cannot be live all day.
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Founder-led product teams
Capture the product, pricing, and integration questions visitors ask while you are building, demoing, or asleep. Spot the patterns, learn what to build next, and jump into the conversations that can move PMF.
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Sales reps and account teams
Your stand-ins qualify inbound visitors, collect context, and pull you in when the conversation is worth your time.
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Consultants, coaches, and brokers
Keep your personal site welcoming while you are with clients. Follow up with the transcript, contact details, and what they cared about.
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Agencies and expert teams
Give every specialist or client portfolio a trained stand-in without turning website chat into a per-seat helpdesk.
How it works
Live in five minutes.
No flow-builder. No decision tree. No integration consultant.
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Sign up
No credit card.
Get your stand - 02
Add to your website
Add a site in the dashboard, then copy the one-line HTML snippet to your website.
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Train your stand-in
Create an AI agent as your stand-in by giving it a name, an avatar, and a note about how it should help visitors.
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Go live
Chat with visitors yourself or wait for your stand-in to invite you into the conversations worth joining.
Pricing
One free plan. Two ways to grow.
Each plan builds on the one before it. Start on Base, upgrade in-app the day you need more.
Base
Start from here
15 chats / week
Truly free. No credit card required.
- Unlimited reps
- Multiple AI agents per rep
- Unlimited sites
- Manual takeover while watching the dashboard
- Built-in lead capture
- 90-day chat history
- Email digest daily, weekly, or monthly
Pro
Scale to cover your growing business.
150 chats / month
10¢ / chat after the included 150.
- Includes everything in Base
- Use AI to label chats in up to 3 categories
- Live notifications when a label marks a chat worth joining
- No "Powered by Stand" footer
- Up to 5 years of chat history retention
- AI analytics for email digest
- Label matches in email digest
- Set budget limits for additional chats
Upgrade on your Team page.
Business
Smarter agents that will do more for you.
15,000 chats / year
- Includes everything in Pro
- Use AI to label chats in up to 10 categories
- Our most powerful AI model
- Knowledge bases (RAG) — upload documents and attach to your AI agents
- 2x larger agent prompts
- Invoicing and purchase support
Upgrade on your Team page.
Ask the stand-in
Frequently Asked Questions
Can't find what you're looking for? Ask the stand-in in the bottom-right corner of this page.
How is Stand different?
Stand is built to get your team into high-quality website conversations, like a good teammate at an expo stand. Most chat and support tools optimize for keeping humans out of the loop so support issues get resolved cheaply. Stand starts with AI coverage, then helps the right human join when the conversation is worth it.
Is this a chatbot?
It's not a generic chatbot. It's a trained AI agent that represents you, hands the conversation to a human (you) when it matters, and never deceives the visitor about whether it's AI.
Is the AI free really free?
Yes. Base is genuinely free forever — no credit card, no trial countdown, no surprise bills. The AI on Base is the same agent you'd train on Pro: full conversations, manual takeover while you're watching the dashboard, and lead capture. Pro adds label-based notifications, more chat volume, longer retention, and removes Stand branding.
Do I need a credit card to sign up?
No. The Base plan is truly free forever, not a free trial. Beware of any "free" service that asks for a credit card up front.
What about my data?
Your training prompts and chat transcripts stay in your account. We don't train external models on your data. See our subprocessors page for the vendors we use (all US-based) and the privacy policy for the full details.
Is Stand GDPR compliant?
Designed for GDPR-compliant B2B use — your company is the controller, Stand is your processor, and a DPA is available for EU/UK/CH customers. Full answer →
Your website shouldn't be empty when you're offline.
Train your stand-in once. Let it cover the night shift, the weekend, the busy afternoons. Take over for the conversations that count.