AI stand-ins for your always-open website

Meet website visitors like they walked up to your stand.

Whether you are a product manager, sales rep, or founder, train AI stand-ins for every site. They answer most questions, spot the conversations that matter, and bring you in with a warm handoff.

Get your Stand

Who it's for

Stand works where conversations create signal.

It can run on any site, but it earns its keep fastest when every visitor question is a chance to learn, qualify, or start a real relationship, and your team cannot be live all day.

  • 01

    Founder-led product teams

    Capture the product, pricing, and integration questions visitors ask while you are building, demoing, or asleep. Spot the patterns, learn what to build next, and jump into the conversations that can move PMF.

  • 02

    Sales reps and account teams

    Your stand-ins qualify inbound visitors, collect context, and pull you in when the conversation is worth your time.

  • 03

    Consultants, coaches, and brokers

    Keep your personal site welcoming while you are with clients. Follow up with the transcript, contact details, and what they cared about.

  • 04

    Agencies and expert teams

    Give every specialist or client portfolio a trained stand-in without turning website chat into a per-seat helpdesk.

  • 05

    High-intent launch and lead-gen sites

    Turn late-night questions on pricing, docs, demos, and landing pages into conversations instead of abandoned forms.

How it works

Live in five minutes.

No flow-builder. No decision tree. No integration consultant.

  1. 01

    Sign up

    No credit card. Takes about a minute.

  2. 02

    Add the script tag

    One line of HTML on any site you control. Paste it before </body>.

  3. 03

    Write a briefing

    One page about who you are and how to help visitors. Use our ChatGPT, Claude, or Gemini templates if you have docs to start from.

  4. 04

    Go live

    Your stand-in starts answering immediately. Watch from the dashboard. Take over whenever you want.

Pricing

One free plan. Two ways to grow.

Each plan builds on the one before it. Start on Base, upgrade in-app the day you need more.

Start here

Base

Start from here

$0forever

20 chats / week

Truly free. No credit card required.

  • Unlimited reps
  • Multiple AI agents per rep
  • Unlimited sites
  • Live chat with one-click takeover
  • Built-in lead capture
  • 90-day chat history
  • Email digest daily, weekly, or monthly
Get your Stand

Pro

Scale to cover your growing business.

$10per month

250 chats / month

10¢ / chat after the included 250.

  • Includes everything in Base
  • No "Powered by Stand" footer
  • Up to 5 years of chat history retention
  • AI analytics for email digest
  • 3 custom AI classifiers in email digest
  • Set budget limits for additional chats

Upgrade on your Team page.

Coming soon

Business

Smarter agents that will do more for you.

$5,000per year

50,000 chats / year

  • Includes everything in Pro
  • Our most powerful AI model
  • Per agent knowledge bases (RAG)
  • Extended agent prompts
  • SSO (SAML / OIDC)
  • 5 custom AI classifiers in email digest
  • Invoicing and purchase support

Ask our agent to keep you posted.

Why Stand

Built around the rep.

Reps run the AI
Each rep writes the one-page briefing, picks the avatar, picks the pin. The stand-in answers in their voice. And the moment a chat matters, the rep steps in.
Cover the night. Take the day.
Your stand-in handles 2am, weekends, and conversations no one had time for. The hot ones — the leads worth handling — you take yourself, in one click.
Honest pricing
No per-seat fees. No hidden AI charges. Pro has a spending cap you set — like GitHub.
Five minutes to live
One script tag, one page of training, done. No flow-builder, no decision tree, no integrator.

FAQ

Honest answers.

Can't find what you're looking for? Ask our agent — bottom-right corner of every page.

    • Is the AI free really free?

      Yes. Base is genuinely free forever — no credit card, no trial countdown, no surprise bills. The AI on Base is the same agent you'd train on Pro: full conversations, full takeover, full lead capture. We give it away because we want you to fall in love with the product.

    • Do I need a credit card to sign up?

      No. The Base plan is truly free forever. Beware of any "free" service that asks for a credit card up front.

    • What happens when I hit my Pro cap?

      You set the cap. Stand auto-charges up to it, and the AI keeps answering. If usage exceeds the cap, the widget falls back to the weekly Base quota until the next month. No surprise bills.

    • Can I upgrade later?

      Yes. From Base to Pro, from Pro to Business, anytime from the Team page in your dashboard. Any prepaid balance carries over.

    • Can my team use one account?

      Yes. Invite reps from the Team page — every rep gets their own login and trains their own agent, all under the same org and the same plan. No per-seat charges.

    • Is this a chatbot?

      It's not a generic chatbot. It's a trained AI agent that represents you, hands the conversation to a human (you) when it matters, and never deceives the visitor about whether it's AI.

    • What about my data?

      Your training prompts and chat transcripts stay in your account. We don't train external models on your data. See our subprocessors page for the vendors we use (all US-based) and the privacy policy for the full details.

    • Is Stand GDPR compliant?

      Designed for GDPR-compliant B2B use — your company is the controller, Stand is your processor, and a DPA is available for EU/UK/CH customers. Full answer →

    • What if I want to leave?

      There's a "delete my account" button. No games. We'd be grateful if you tell us why so we can improve.

See all FAQs →

Your website shouldn't be empty when you're offline.

Train your stand-in once. Let it cover the night shift, the weekend, the busy afternoons. Take over for the conversations that count.

Get your Stand — free forever