Your visitors' questions are a goldmine
AI website chat that pulls you in when it matters
Stand works like the proactive teammate on the expo floor: it handles visitor questions 24/7, flags the key moments, and lets you join in to learn, help, or sell.
Free forever: 15 AI chats/week. Pro starts at $10/month.
The conversation loop
Start conversations your team wants to join.
Your AI stand-in starts the chat, spots the moments your team cares about, and asks the visitor before bringing a human in.
01
AI answers first
Your stand-in greets visitors, answers the first questions, and asks follow-ups so silent traffic becomes a real thread.
02
Tell Stand what to watch for
Pricing questions, competitor comparisons, and confused evaluators are just examples. You choose which conversations should notify the team.
03
Ask before a human joins
Stand checks with the visitor before inviting the rep into the chat, so the handoff feels clear instead of sudden.
Integrates with your website
Let the page ask the first question.
Stand does not have to wait in a floating chat bubble. Place a prompt beside pricing, a form, or a feature so visitors can describe what they need right where the question comes up.
All in one dashboard
See why Stand pulled you in.
Watch stand-in chats in real time, read the question that triggered the notification, and offer to join with the full context in front of you. The visitor only meets a rep after Stand asks first and they agree, the way a teammate would at an expo stand.
Who it's for
Stand works where conversations create signal.
It can run on any site, but it earns its keep fastest when every visitor question is a chance to learn, qualify, or start a real relationship, and your team cannot be live all day.
- 01
Founder-led product teams
Capture the product, pricing, and integration questions visitors ask while you are building, demoing, or asleep. Spot the patterns, learn what to build next, and jump into the conversations that can move PMF.
- 02
Sales reps and account teams
Your stand-ins qualify inbound visitors, collect context, and pull you in when the conversation is worth your time.
- 03
Consultants, coaches, and brokers
Keep your personal site welcoming while you are with clients. Follow up with the transcript, contact details, and what they cared about.
- 04
Agencies and expert teams
Give every specialist or client portfolio a trained stand-in without turning website chat into a per-seat helpdesk.
How it works
Live in five minutes.
No flow-builder. No decision tree. No integration consultant.
- 01
Sign up
No credit card.
Get your stand - 02
Add to your website
Add a site in the dashboard, then copy the one-line HTML snippet to your website.
- 03
Train your stand-in
Create an AI agent as your stand-in by giving it a name, an avatar, and a note about how it should help visitors.
- 04
Go live
Chat with visitors yourself or wait for your stand-in to invite you into the conversations worth joining.
Pricing
One free plan. Two ways to grow.
Each plan builds on the one before it. Start on Base, upgrade in-app the day you need more.
Base
A complete AI chat solution.
15 chats / week
Truly free. No credit card required.
Full conversations, not message credits- Unlimited reps—each can create multiple AI agents with custom instructions
- Unlimited sites, each with its own AI instructions
- AI-led Product Discovery interviews with traceable conversation evidence
- Browser and mobile alerts for new chats and moments that need you
- AI conversations in 24+ languages
- Human takeover: join instantly or let AI introduce you
- Turn buttons, cards, forms, and other page UI into chat entry points
- Built-in lead capture
- 1 website knowledge base with up to 10 indexed web pages
- 90-day searchable history with JSON export for analysis in your own tools
- Email digest daily, weekly, or monthly
Pro
Scale to cover your growing business.
150 chats / month
$0.10 / chat after the included 150.
Full conversations, not message credits- Includes everything in Base
- Teach each AI agent up to 3 custom conversation signals—and get first-match alerts
- No "Powered by Stand" footer
- Search and export up to 5 years of chat history
- AI digests with evidence-backed themes and Product Discovery reports
- Review matched signals in History and email digests
- Handle demand spikes with budget-capped automatic chat top-ups
- 5 knowledge bases with 50 MB total indexed content
- Give each AI agent access to up to 3 knowledge bases
- Ground answers in up to 200 website pages
- Ground answers in PDF, Word, Markdown, and text documents
Upgrade on your Team page.
Business
Make AI chat part of how your business works.
15,000 chats / year
$0.10 / chat after the included 15,000.
Full conversations, not message credits- Includes everything in Pro
- Teach each AI agent up to 10 custom conversation signals to watch for
- Unlimited knowledge bases with 200 MB total indexed content
- Index as many website pages as fit within the 200 MB allowance
- Automatic nightly updates from compatible website sitemaps
- Our most powerful AI model
- 2x more room for team, site, and AI agent instructions
- Hands-on onboarding to integrate chat with your website UI
- Integration support for one agreed backend API workflow
- Invoicing and purchase support
Upgrade on your Team page.
Ask the stand-in
Frequently Asked Questions
Can't find what you're looking for?
How is Stand different?
Stand is built to get your team into high-quality website conversations, like a good teammate at an expo stand. Most chat and support tools optimize for keeping humans out of the loop so support issues get resolved cheaply. Stand starts with AI coverage, then helps the right human join when the conversation is worth it.
Is this a chatbot?
It's not a generic chatbot. It's a trained AI agent that represents you, hands the conversation to a human (you) when it matters, and never deceives the visitor about whether it's AI.
Is the AI free really free?
Yes. Base is genuinely free forever: 15 AI chats/week, no credit card, no trial countdown, no surprise bills. The AI on Base is the same agent you'd train on Pro: full conversations, manual takeover while you're watching the dashboard, and lead capture. Pro adds label-based notifications, more chat volume, longer retention, and removes Stand branding.
Do I need a credit card to sign up?
No. The Base plan is truly free forever, not a free trial. Beware of any "free" service that asks for a credit card up front.
What about my data?
Your training prompts and chat transcripts stay in your account. We don't train external models on your data. See our subprocessors page for the vendors we use (all US-based) and the privacy policy for the full details.
Is Stand GDPR compliant?
Designed for GDPR-compliant B2B use — your company is the controller, Stand is your processor, and our standard DPA applies when relevant. Full answer →
Your website shouldn't be empty when you're offline.
Train your stand-in once. Let it cover the night shift, the weekend, the busy afternoons. Take over for the conversations that count.