AI website chat for founders and product teams

Learn why visitors don’t get your product

Your AI Stand-in answers visitors 24/7, brings you in when a conversation is worth joining, and turns every question into product insight.

Add Stand to your site
  • Free forever: 15 chats a week
  • No credit card

Why Stand

  1. Blind spot. Survivor bias limits customer insights: in the Second World War, the bombers that came back showed only where a plane could be hit and survive. What about prospects who never converted?
  2. Conversations. Expos get you into conversations, and questions lead to product insights. But that is top-of-funnel learning a few times a year. How do you talk to people you never meet?
  3. Your website. Website visitors have questions 24/7, and nobody is there to answer. They’ll ask someone, maybe a competitor.
  4. Better make it you. Put a Stand on your website. Your Stand-in answers 24/7, brings you into the best conversations, and collects product insights.
Stand-inAIConnecting…
Stand-in (AI):

Hi, I’m Stand’s AI Stand-in. Ask me anything about Stand, or how it would work on your site.

Type a question and press Enter. With an empty line, Enter asks the suggested question.
Add Stand to your site
  • Free forever: 15 chats a week
  • No credit card

From the founder

“At Vaadin, we learned the most at expo stands. People asked surprising questions that revealed what our messaging failed to explain and where the product gaps were. I built Stand to bring that product learning from the expo floor to the web.”

Joonas Lehtinen, founder

How it works

Start conversations your team wants to join.

Your Stand-in starts the chat, spots the moments you care about, and asks before bringing a human in.

  1. Step 1: On the floor, not behind a counter

    Your Stand-in can sit right in the page, next to pricing, features or docs, like a sales associate standing close without hovering.

  2. Step 2: Stand flags what matters (Pro plan)

    Pricing questions, competitor comparisons, confused evaluators: you choose which conversations ping you.

  3. Step 3: You join, with permission

    Stand asks the visitor before inviting you in, so the handoff feels natural, not sudden.

Your dashboard

Every chat, live, side by side.

On desktop and mobile, with push alerts.

Stand’s dashboard with two live chats side by side: on the left a rep answers a visitor, on the right an AI Stand-in answers questions about plans, with Offer to join and Takeover now below it.

Product learning

Analytics tell you what happened. Conversations tell you why.

Support tickets, NPS and sales calls only hear from the people who made it through your funnel. Most visitors leave without telling you why.

What is this, exactly?Is it per seat?VisitorsNew usersSales callsActive usersTicketsNPS
Heard by your Stand-in, on your site and in your app

Your Stand-in talks to them before they go. Every week, the digest groups what they asked into themes, each linked to its conversations.

Weekly insights emailyoursite.com · last week
Example
conversations
86
joined by you
9
leads captured
23

Top themes

  1. What does it actually do?First-time visitors, mostly on the homepage
    17 chats
  2. SSO / SAML supportTeams of 10+, mostly on the pricing page
    14 chats
  3. Which plan fits a 12‑person team?Most left without choosing
    11 chats

Signals matched:Competitor comparison ×6Confused evaluator ×4

Setup

Live in five minutes.

See the step-by-step setup guide

  1. Step 1: Sign up

    No credit card. The Base plan is free forever.

    Sign up

  2. Step 2: Add the snippet

    Copy it from your dashboard onto your website.

    <script defer src="https://cdn.stand.chat/widget/stand.js" data-stand-id="demo"></script>

  3. Step 3: Brief your Stand-in

    Give it a name, a face and a short briefing, and let it read your website. Then go live.

Pricing

One free plan. Two ways to grow.

Each plan builds on the one before it. Start on Base, upgrade in-app the day you need more.

Base

Everyone starts here

$0forever

Free, and actually usable.

15 full chats a week

  • Human takeover and lead capture
  • Unlimited sites and teammates
  • Answers in 100+ languages
Add Stand to your site

Pro

$10per month

All you need for product learning.

150 chats a month, top up at $0.10 a chat

  • Custom signals: get pinged for what matters
  • AI insight digests and discovery reports
  • No “Powered by Stand” footer

One-click upgrade inside Stand, with a free trial for new accounts.

Business

$3,600per year

Integrated with your business.

For product teams · 15,000 chats a year

  • Stand-ins that call your own APIs (beta)
  • Hands-on onboarding
  • Our most powerful AI model

One-click upgrade inside Stand.

See everything in each plan

FAQ

Questions, answered.

See all FAQs

Is the free plan really free?

Yes. 15 full conversations a week, forever. No credit card and no trial countdown.

Will it make things up?

It answers from the pages and documents you give it and follows your briefing. You can watch any chat live and take over.

What about my data and GDPR?

Transcripts stay in your account and aren’t used to train external models. Stand acts as your processor under our standard DPA, and the privacy policy has the full details.

They’re going to ask someone.
Make it you.

If your site can’t answer them, a search engine, a forum or an AI will.

Add Stand to your site

Free forever for 15 chats a week. No credit card.