Unanswered visitor questions are missed opportunities
Meet visitors like they walked up to your stand at an expo.
Stand adds helpful AI chat to your website in minutes. Your AI stand-in answers questions 24/7, notices the conversations worth your attention, then brings you in the right way.
The conversation loop
Pull your team into conversations that matter.
Most chat tools try to keep your team out of conversations. Stand does the opposite: your reps define the labels for conversations they want to hear about, and Stand lets them offer to join when those moments happen.
Start more conversations
Your AI stand-in greets visitors, explains the product, and asks the clarifying questions that turn silent traffic into useful conversations.
See how it worksLabel the moments that matter
Create labels for the situations worth hearing firsthand: confused evaluators, high-intent buyers, design partners, competitor comparisons, or repeated positioning gaps.
See how it worksVisitor is comparing Stand with Intercom and asking how setup works.
Stand-in will ask in the thread.
Offer to join in context
When a label matches, the rep gets notified. If they choose to join, the stand-in weaves their availability into the current topic and asks the visitor first.
See how it worksAll in one dashboard
See what visitors are trying to understand.
Watch your stand-ins talk to visitors in real time, review the questions later, and use labels to get notified when a conversation is worth joining. The visitor only meets a rep after the stand-in asks naturally and they agree.
Who it's for
Stand works where conversations create signal.
It can run on any site, but it earns its keep fastest when every visitor question is a chance to learn, qualify, or start a real relationship, and your team cannot be live all day.
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Founder-led product teams
Capture the product, pricing, and integration questions visitors ask while you are building, demoing, or asleep. Spot the patterns, learn what to build next, and jump into the conversations that can move PMF.
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Sales reps and account teams
Your stand-ins qualify inbound visitors, collect context, and pull you in when the conversation is worth your time.
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Consultants, coaches, and brokers
Keep your personal site welcoming while you are with clients. Follow up with the transcript, contact details, and what they cared about.
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Agencies and expert teams
Give every specialist or client portfolio a trained stand-in without turning website chat into a per-seat helpdesk.
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High-intent launch and lead-gen sites
Turn late-night questions on pricing, docs, demos, and landing pages into conversations instead of abandoned forms.
How it works
Live in five minutes.
No flow-builder. No decision tree. No integration consultant.
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Sign up
No credit card.
Get your stand - 02
Add to your website
Add a site in the dashboard, then copy the one-line HTML snippet to your website.
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Train your stand-in
Create an AI agent as your stand-in by giving it a name, an avatar, and a note about how it should help visitors.
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Go live
Chat with visitors yourself or wait for your stand-in to invite you into the conversations worth joining.
Pricing
One free plan. Two ways to grow.
Each plan builds on the one before it. Start on Base, upgrade in-app the day you need more.
Base
Start from here
20 chats / week
Truly free. No credit card required.
- Unlimited reps
- Multiple AI agents per rep
- Unlimited sites
- Live chat with one-click takeover
- Built-in lead capture
- 90-day chat history
- Email digest daily, weekly, or monthly
Pro
Scale to cover your growing business.
250 chats / month
10¢ / chat after the included 250.
- Includes everything in Base
- No "Powered by Stand" footer
- Up to 5 years of chat history retention
- AI analytics for email digest
- 3 custom AI classifiers in email digest
- Set budget limits for additional chats
Upgrade on your Team page.
Business
Smarter agents that will do more for you.
50,000 chats / year
- Includes everything in Pro
- Our most powerful AI model
- Knowledge bases (RAG) — upload documents and attach to your AI agents
- Extended agent prompts
- 10 custom AI classifiers in email digest
- Invoicing and purchase support
Why Stand
Built around the rep.
- Reps run the AI
- Each rep writes the one-page briefing, picks the avatar, picks the pin. The stand-in answers in their voice. And the moment a chat matters, the rep steps in.
- Cover the night. Take the day.
- Your stand-in handles 2am, weekends, and conversations no one had time for. The hot ones — the leads worth handling — you take yourself, in one click.
- Honest pricing
- No per-seat fees. No hidden AI charges. Pro has a spending cap you set — like GitHub.
- Five minutes to live
- One script tag, one page of training, done. No flow-builder, no decision tree, no integrator.
Comparing live chat and AI chatbot tools? Start with the Stand Chat alternatives guide for side-by-side notes on tawk.to, Tidio, Crisp, LiveChat, Chatbase, and Intercom.
FAQ
Honest answers.
Can't find what you're looking for? Ask our agent — bottom-right corner of every page.
Is the AI free really free?
Yes. Base is genuinely free forever — no credit card, no trial countdown, no surprise bills. The AI on Base is the same agent you'd train on Pro: full conversations, full takeover, full lead capture. We give it away because we want you to fall in love with the product.
Do I need a credit card to sign up?
No. The Base plan is truly free forever. Beware of any "free" service that asks for a credit card up front.
What happens when I hit my Pro cap?
You set the cap. Stand auto-charges up to it, and the AI keeps answering. If usage exceeds the cap, the widget falls back to the weekly Base quota until the next month. No surprise bills.
Can I upgrade later?
Yes. From Base to Pro, from Pro to Business, anytime from the Team page in your dashboard. Any prepaid balance carries over.
Can my team use one account?
Yes. Invite reps from the Team page — every rep gets their own login and trains their own agent, all under the same org and the same plan. No per-seat charges.
Is this a chatbot?
It's not a generic chatbot. It's a trained AI agent that represents you, hands the conversation to a human (you) when it matters, and never deceives the visitor about whether it's AI.
What about my data?
Your training prompts and chat transcripts stay in your account. We don't train external models on your data. See our subprocessors page for the vendors we use (all US-based) and the privacy policy for the full details.
Is Stand GDPR compliant?
Designed for GDPR-compliant B2B use — your company is the controller, Stand is your processor, and a DPA is available for EU/UK/CH customers. Full answer →
What if I want to leave?
There's a "delete my account" button. No games. We'd be grateful if you tell us why so we can improve.
Your website shouldn't be empty when you're offline.
Train your stand-in once. Let it cover the night shift, the weekend, the busy afternoons. Take over for the conversations that count.