Free AI chatbot and live chat for your website

AI answers your visitors. Learn from what they say.

Watch it work
Add Stand to your site
  • Free forever15 chats a week. No credit card.
  • The AI is includedNothing else to buy.
  • You can take overAny chat, in one click.
  • Unlimited sites and usersNot priced per seat.

How it works, in 53 seconds

A visitor has a question. Stand’s AI assistant answers from your pages. You see every chat as it happens. Step in with one tap, wherever you are. Now your visitor is talking to you. It sits in the corner of your site. Or in the page, as a button. As a card that opens the chat. Or as an inline chat box, inside your content. AI answers your visitors. You step in. On any website, in minutes.

Visitors ask, and get an answer from your pages

  • Brief it in plain words. Write what you sell and how to answer, as you would brief a new hire, and pick the pages it reads.
  • Give visitors a place to start. Up to four starter questions under the greeting.
  • Let visitors ask in their own language. It replies in 109 languages.

Your assistant introduces you

  • It asks the visitor first. When you offer to join, you come in once the visitor says yes.
  • See every chat as it happens. On a computer or a phone, with notifications if you want them.
  • Or take over in one click. You carry on in the same thread, under your own name and photo.

When you can’t join, you still get their contact details

  • Contact requests in your inbox. When a visitor wants a person, the assistant takes their name and email or phone.
  • With the reason and the transcript. You know what they asked before you reply.
  • Every chat on record. Search past conversations and see which page each one started on.

Product learning

Analytics tell you what happened. Conversations tell you why.

Support tickets, NPS and sales calls only hear from the people who made it through your funnel. Most visitors leave without telling you why. Stand talks to them before they go.

What is this, exactly?Is it per seat?VisitorsNew usersSales callsActive usersTicketsNPS
Heard by Stand
“At Vaadin, our expo stands were where the team and I learned the most. People asked questions we hadn’t expected, and showed us what our messaging and our product were missing. I wanted a stand that is open every day. Your website is the expo: people already come there to learn about you. Stand is that stand on your website, and I like to think of the AI assistants as stand-ins who staff it around the clock.”
Joonas Lehtinen, founder of Stand, co-founder of Vaadin
AI insights and labels
The recap groups what people asked into themes, and Stand labels the chats you tell it to watch for.
Analyze with your AI agent
ChatGPT, Claude or another agent can check new chats every day with the Stand CLI and tell you when something interesting comes up.

Chat widget

Many ways to use Stand on your site

The corner chat on a cabin rental’s website: the assistant’s greeting and four starter questions above the round chat button.
In the cornerThe chat button, with starter questions.
A sourdough recipe. Under the step Bulk fermentation, a button asks “Is bulk done?”. It opens the chat.
Context-aware buttonOpens the chat about what is beside it.
A card in a music shop’s page: “Tell us what you play. We’ll sketch your first rack.”, with a field to describe your music.
Opening questionA card asks first, and the chat follows.
An FAQ page with the chat under its questions: under “Didn’t find your question?” a visitor asks “Would this work?” and the assistant answers.
Embed chat anywhereA chat box inside your page, such as under your FAQ.
An aquarium’s own chat: Gilly, an axolotl who greets visitors from its speech bubble.
Your own designStand handles the backend for any chat you build.

Setup

Live in five minutes.

See the step-by-step setup guide

  1. Step 1: Sign up

    No credit card.

    Sign up

  2. Step 2: Add one line

    <script defer src="https://cdn.stand.chat/widget/stand.js" data-stand-id="demo"></script>

    On WordPress, install the plugin.

  3. Step 3: Brief your assistant

    Give it a name and a short briefing, and let it read your site.

Works with WordPress, Shopify, Squarespace, Wix, Webflow and any site that takes one line of code.

OR

and your agent will set Stand up for you. Examples: ChatGPT, Claude, Cursor.

Pricing

Free for a small site.

As you grow, you pay for more chats: one whole conversation, however many messages. Never for seats, sites or AI credits.

Base

$0 forever

15 chats a week (about 65 a month)

  • The AI is included
  • Take over any chat
  • Contact requests by email
  • Unlimited sites and users
Add Stand to your site

Pro

$10 per month

150 chats a month, then $0.10 a chat

  • Alerts for the conversations you choose
  • AI insights and labels in your recap
  • No “Powered by Stand” line
  • Up to 200 web pages, plus documents

One-click upgrade inside Stand, with a free trial for new accounts.

Business is $3,600 a year: 15,000 chats, assistants that call your own APIs and hands-on onboarding.

See everything in each plan

FAQ

Questions, answered.

See all FAQs

Is Base really free?

Yes. 15 chats a week, forever. No credit card and no trial countdown.

Will it make things up?

It answers from the pages and documents you give it and follows your briefing, but it can still make mistakes. You can watch any chat live and take over.

What about my data and GDPR?

Transcripts stay in your account and aren’t used to train external models. Stand acts as your processor under our standard DPA, and the privacy policy has the full details.

They’re going to ask someone.
Make it you.

If your site can’t answer them, a search engine, a forum or an AI will.

Add Stand to your site

Free forever for 15 chats a week. No credit card.