AI website chat for sales teams
You’re on a demo. A buyer is on your pricing page.
Nobody books a meeting for a yes‑or‑no answer. Your Stand-in, an AI assistant you name and brief, answers on the spot, tells you when a buyer is ready to talk, and brings you in with their OK.
- Free forever: 15 chats a week
- No credit card
- Visitor: Can we pilot with one crew before rolling out to all 40 techs?
- Max, AI Stand-in: Yes. Most teams start with one crew on the monthly plan and add the rest later. When do you need everyone live?
- Visitor: Before our March rush.
- Alert to the team (Pro plan): Buyer with a deadline. 40 field techs, pilot first, live before the March rush.
- Max, AI Stand-in: Jordan from our sales team has helped crews your size switch. Want me to bring Jordan in?
- Visitor: Sure, that’d help.
- Jordan has joined the conversation.
- Jordan: Hi! Just out of a demo. March works if the import starts this month. What do you schedule with today?
How it plays out
How AI website chat works for a sales team
2:14 pm · On your pricing page
Answer buyer questions before the demo
Your Stand-in answers from your pricing page and docs, and hands over the right link. Buyers get their yes or no without booking a call.
2:15 pm · On your phone
Get an alert when a buyer is serious (Pro plan)
Describe, in a sentence, the chats worth hearing about. The first time a buyer’s own words match, your phone buzzes. A signal labels the chat; it never moves it.
2:31 pm · In your dashboard
Join with the buyer’s OK
Read the thread first. Offer to join has your Stand-in ask the buyer, so you arrive invited. Takeover now skips the question.
11:40 pm · While you sleep
Follow up with the whole conversation
When nobody can join, your Stand-in offers a follow-up and takes a name and email. When the chat ends, the request is in your inbox with the transcript.
Before the demo
Nobody books a meeting for a yes‑or‑no answer.
Buyers ask the same few things, at all hours. Most answers are already on your site. A few need you.
A visitor asks: Is there an annual plan?
Your Stand-in answersFrom your pricing page.A visitor asks: Can we import our jobs?
Your Stand-in answersFrom your docs, with the link.A visitor asks: Can we get 20% off for two years?
You answerIt never promises a discount. It offers your follow-up.A visitor asks: Our contract ends March 1. Can we switch in time?
You answerA “Buyer with a deadline” signal pings you. (Pro plan)
Day one
Brief it like a new rep.
Paste these, fill in the brackets, then test on your live site with a clear match, a near miss and a reworded one.
Add Stand’s snippet and let your Stand-in read your pricing page and docs. Quickstart
Paste the prompt into your Stand-in’s Identity tab.
On Pro, add the three signals under Skills → Labeling, with Notify on first matched label. Signals (Pro plan)
Turn on phone alerts. When you’re on a call, switch Available off and your Stand-in covers. Availability
Stand-in prompt
Stand-ins → Edit → Identity
You are [Name], the AI Stand-in for [Company]’s sales team. Answer questions about [product]’s pricing, plans, security and setup from the attached pages. If they don’t say, admit it and offer a follow-up. Never promise discounts, custom terms, roadmap dates or certifications. For demos, share [booking link].
Signal: Buyer with a deadline
Skills → Labeling · Pro
The visitor names a date they need a tool like ours by: a renewal, a launch, a busy season. Not setup-time questions.
Signal: Switching from another tool
Skills → Labeling · Pro
The visitor uses another product or an in-house tool and asks about moving over.
Signal: Security or procurement review
Skills → Labeling · Pro
The visitor mentions a security review, a DPA or a purchase order.
Will buyers know it’s AI?
Yes. A Stand-in always shows an AI badge. When you join, the header changes to your name and photo.
Does it book meetings or update our CRM?
No. It can share your booking link and take a name and email. Copy any chat as Markdown, or export chats as JSON for your CRM.
Conversation exportDo we pay per rep?
No. Every plan includes unlimited reps, and you pay per conversation, whoever answers. Signals come with Pro, $10 a month.
See pricingBuyers won’t wait for your call to end.
Your Stand-in answers now. You join when it counts.
Add Stand to your siteFree forever for 15 chats a week. No credit card.