Chapter 01
Start Website Conversations
Turn silent website traffic into useful chats.
Where to put Stand first, how to write a useful opening, how AI coverage starts conversations, and how to judge the first week by conversation quality.
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Train Your AI Stand-In
Give your stand-in the right briefing and sources.
How to brief your stand-in with team, site, and agent prompts; when to use sources; and how to keep answers accurate, specific, and in your voice.
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Spot the Conversations That Matter
Define the signals your team should hear about.
How labels help surface buyer intent, confusion, objections, and other high-signal moments so a rep knows which AI chats deserve attention.
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Join at the Right Moment
Take over directly or offer to join with consent.
How reps monitor AI conversations, take over immediately, offer to join with visitor consent, and hand chats back to a real person at the right time.
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Capture Leads in Context
Collect follow-up details without gating the chat.
How Stand asks for name, email, phone, and follow-up intent in context without turning every visitor into a gated form submission.
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Learn From Visitor Conversations
Turn evaluators and skeptics into product evidence.
How visitor conversations can reveal objections, customer language, product gaps, competitor comparisons, and evidence your team can learn from.
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Turn Chats Into Insights
Review transcripts, reports, labels, and evidence.
How to use saved transcripts, reports, labels, digests, and captured contact details to follow up and turn chats into team learning.
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Scale Across Sites and Teams
Run many sites, reps, and agents from one account.
How to organize Stand across multiple sites, reps, and agents with site prompts, routing, team coverage, and account-level scale.
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Make It Feel Like You
Use real identity, avatars, pins, and brand presence.
How to shape the visitor-facing experience with rep identity, greetings, avatars, lapel pins, colors, launcher behavior, and Stand branding controls.
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