AI website chat for founders and product teams
Why don’t visitors sign up? Ask them before they leave.
Your Stand-in, an AI assistant you name and brief, answers their question first. Then it asks the willing ones one of yours, and keeps the answer in their words.
- Free forever: 15 chats a week
- No credit card
- Visitor: Do you retry failed webhooks?
- Ada, AI Stand-in: Yes, for up to 72 hours. Mind if I ask how you notice failures today? It helps the team.
- Visitor: Sure. Usually a customer’s support ticket tells us.
- Ada, AI Stand-in: Ouch. When did that last happen?
- Visitor: Last month. A partner’s orders didn’t sync for a day. Now a script emails us.
- Product Discovery finding. How do teams notice failed deliveries? ““Usually a customer’s support ticket tells us.”” postwren.example/pricing · just now
- Ada, AI Stand-in: Thanks, that helps. Postwren can tell you before your customers do: Link: Set up delivery alerts, postwren.example.
How it plays out
From one question to a product decision
11:40 pm · On your pricing page
Answer first, then ask one question
Product Discovery is your Stand-in’s interview skill, on every plan. Tell it who to interview and what to learn. It asks permission, follows their answers, and stops when they’re done.
11:42 pm · On your phone
Join while they’re still there
Turn on alerts, and the first finding in a chat reaches your phone. Choose Offer to join, and your Stand-in asks the visitor before you come in.
Monday · In your inbox
Read the week’s findings, with the chats behind them (Pro plan)
The weekly digest groups findings under each research question and links every one to its chat. When a week is thin, it says so.
Tuesday · On your homepage
Change one thing
Postwren had delivery alerts all along. The homepage never said so. Next week, search History for the question again.
What questions reveal
One question is an anecdote. The same one every week is a pattern.
At an expo stand, the surprising questions show what your messaging fails to explain and where the product has gaps. Your visitors’ questions do the same.
A visitor asks: So what does it actually do?
Your headline names your category, not theirs.Test their words in it.A visitor asks: Is it per seat?
Your pricing hides the unit buyers compare.Lead with it.A visitor asks: We retry with a cron job. Why switch?
Your real rival is a script, not a competitor.Compare against it.A visitor asks: Can we self-host it?
A team you can’t serve yet.Decide if you want them.Day one
Your first research question, ready to paste.
Start on your pricing page. All of this works on the free plan.
Add Stand’s snippet and let your Stand-in read your homepage, pricing and docs. The free plan reads up to 10 pages. Quickstart
Turn on Product Discovery in your Stand-in’s Skills, and paste these.
Test it before it goes live. Test chats don’t count toward your plan. Try it out
Set your email digest to weekly, and read it on Monday. Email digests
Who should this Stand-in interview?
Stand-ins → Edit → Skills → Product Discovery
People evaluating [product] for a real project. Not job seekers, and not customers who need support.
Research goal
Same place
Learn why evaluators don’t sign up, in their own words.
Research questions
Up to three
What do evaluators use today, and why are they looking? What stops someone who gets [product] from signing up? What words do they use for our problem?
Guardrails
Same place
Answer their question first. One question at a time. Never ask what they’d pay. Stop if they’re in a hurry or ask for help, pricing or a person.
Won’t an interview annoy my visitors?
It answers their question first and asks permission before any of yours. Your guardrails say what to avoid and when to stop. It’s still AI, so read the first week’s chats and tighten anything that oversteps.
Is this real research?
It’s evidence, not a survey: you hear from the people who chose to chat, in their own words. Treat a finding as a lead. Read the chats behind it, and watch whether the question keeps coming.
What does it cost?
Product Discovery, its alerts, History and email digests are on the free plan, with 15 full conversations a week. A long interview is still one chat. AI digest insights and custom signals come with Pro, $10 a month.
See pricingYour visitors know what’s missing. Ask them.
Start with one research question. See what a week of answers tells you.
Add Stand to your siteFree forever for 15 chats a week. No credit card.