Chapter 02

Train your AI Stand-in like a new teammate.

A useful Stand-in needs more than facts. It needs judgment: what your company does, how you talk, what the page is for, when to ask for contact details, and when a real person should join.

Stand Guidebook

Chapter 02 of 12

Field guide

What to learn in this chapter

Brief a Stand-in with clear behavior, the right source material, reusable prompt layers, and tests that exercise judgment instead of recall.

Need an exact capability definition, plan requirement, or limitation? Browse the Feature Reference.

Prompt design

01

Put behavior in prompts and reference material in sources.

Prompts should teach judgment: audience, tone, claims to avoid, handoff rules, contact-capture timing, and what a successful conversation looks like.

Knowledge bases should carry longer reference material: docs, policies, product catalogs, implementation guides, comparison notes, and content that changes too often to paste into every prompt.

Stand Stand-in Identity tab showing internal name, display name, greeting, specialization, team prompt, and Stand-in prompt.
Figure 2-1. The Identity tab is the brief: visitor-facing name, greeting, site specialization, inherited team prompt, and the Stand-in prompt.

Example

The pricing Stand-in

Situation
Visitors ask which plan fits and whether a competitor would be cheaper.
Move
Put pricing principles and escalation rules in the Stand-in prompt. Index the current plan matrix in an attached knowledge base. Ordinary website text is not automatically available to a Stand-in unless you supply it through a source or supported page context.
Insight
The Stand-in should not memorize every exception. It should know how to guide a decision and when to invite a human.

Example

The docs Stand-in

Situation
Visitors ask specific technical questions, but the source of truth is already in docs.
Move
Use the site prompt to say this is a developer context. Attach the docs as a knowledge base when the prompt starts becoming a mini manual; Pro and Business can upload the source documents directly.
Insight
A docs Stand-in should resolve the question. Ask for more context when it is necessary to help, or conduct a separate, voluntary discovery interview when appropriate.

Prompt pattern

Weak prompt, better prompt

Weak
Answer questions about our product and collect leads.
Better
Help evaluators decide whether Stand fits their situation. Answer from the attached sources, ask one clarifying question when the use case is vague, and offer a human when the visitor has a live project or migration concern.
Why it works
The better version defines audience, behavior, uncertainty, and handoff policy. It gives the Stand-in judgment, not just a task.

Knowledge bases

02

Use knowledge bases for source material the Stand-in should retrieve.

A knowledge base holds reference material that Stand retrieves when answering a relevant question. Adding a source does not retrain the model, and it does not make every answer correct. Knowledge bases are visible across your organization and used for answers by the Stand-ins to which you attach them. Every plan supports website sources; Pro and Business also support documents and sitemaps. Check Pricing for current allowances.

Use them for support manuals, docs, policies, implementation notes, product catalogs, or website sections that are too long or too changeable for a prompt. Do not use them to bury behavior instructions. The Stand-in still needs a clear prompt that explains when and how to use the source. Members can inspect shared bases and attach them to their own Stand-ins; only the member who owns a base can change or refresh its sources. Ask that person to make source corrections.

An uploaded document is a snapshot of the file you supplied. Editing your local original does not update Stand. Upload the revised file, inspect its extracted text, and delete the superseded source to avoid retrieving conflicting versions. If your allowance requires deleting the old source first, keep your original file and expect a gap until the new upload is ready.

App link

Open Stand-ins in Stand.

Use the Stand-ins page to create knowledge bases, crawl websites, refresh sources, and attach selected knowledge bases to a Stand-in. Pro and Business can also upload documents and add sitemap sources.

Open Stand-ins

Before attaching a knowledge base

  • The material is factual source content, not behavior guidance.
  • You have the right to use the uploaded or crawled material.
  • Every attached source is suitable for the chat’s audience: AI replies can quote or paraphrase its contents.
  • The name is source-specific, such as Product Support Manual.
  • The source shows completed status.
  • The extracted text looks clean enough for retrieval.
  • The Stand-in prompt tells the Stand-in when to rely on the knowledge base and when to ask a human.

Practice

Try this next

  1. 01In Stand-ins, open the Knowledge bases section and create a clearly named base, such as Product Support Manual.
  2. 02For a first website source, crawl one public page at Depth 0. Wait for processing to complete.
  3. 03Inspect the extracted text. Check a heading, a technical detail, and a link against the source page.
  4. 04Attach the base to one Stand-in and save the change. Ask a source-specific question in Try it out.
  5. 05For a website change, publish it and choose Re-crawl on the source. For a sitemap, choose Re-ingest. Wait for success, inspect the changed text, and repeat the test; a failed refresh leaves the older indexed content available.
UI signalWeb pages
What it meansThe counter measures successfully indexed website pages across the organization.
Reader moveStart with the pages visitors actually need; follow Pricing for the current allowance.
UI signalIndexed content
What it meansPro and Business measure extracted, indexed text, not the original upload file size.
Reader moveCheck the displayed shared allowance before crawling a large docs site.
UI signalUsage limit reached
What it meansA page or content allowance can block new ingestion even when another allowance has room.
Reader moveRead the specific limit shown; remove unneeded sources or ask the owner about a plan change.
UI signalUpload document
What it meansPro and Business can add PDF, Word DOCX, Markdown, or plain-text files such as manuals and policies.
Reader moveUpload source-of-truth documents instead of pasting them into the prompt.
UI signalCrawl website
What it meansAdd a URL and Depth. Depth 0 crawls only this page; higher depths follow links under the same URL path.
Reader moveStart shallow, inspect the source, then increase depth only when needed.
UI signalSitemap
What it meansPro and Business can ingest pages listed by a sitemap.
Reader moveUse a sitemap when it is the maintained list of pages you want indexed.
UI signalUpdates nightly from sitemaps
What it meansBusiness can enable nightly updates for new or newer sitemap pages when they have usable page-level lastmod dates.
Reader moveUse Re-ingest for a complete update, including removing pages no longer listed. Nightly updates do not reconcile removals; see the refresh reference for date and failure rules.
UI signalcompleted
What it meansThe source has finished processing and can be retrieved when attached to a Stand-in.
Reader moveWait for completion before judging answer quality.
UI signal0 Stand-ins / 4 Stand-ins
What it meansHow many Stand-ins currently use that knowledge base.
Reader moveAttach the KB to the Stand-ins that need it; leave it unattached if it is only being prepared.
UI signalindexed sections
What it meansThe extracted text has been split into sections the Stand-in can find when needed.
Reader moveInspect extracted text when answers seem off.

Layering

03

Avoid repeating yourself in every Stand-in.

If every Stand-in needs the same company description, tone, privacy boundary, or handoff rule, it belongs in the team prompt. If the instruction only applies to one domain or audience, put it in the site prompt. If it defines a specific Stand-in job, put it in the Stand-in prompt.

The organization owner edits Team → Team AI prompt and Sites → Add site AI prompt or Edit site AI prompt. Members edit their own Stand-in through Stand-ins → Edit → Identity. Stand combines team, site, and Stand-in instructions in that order; review all three together for contradictions rather than treating a later instruction as an absolute override.

When your positioning changes, update the shared instruction once and save it. Restart Try it out before retesting the affected Stand-ins; an existing conversation may still use the instructions it started with. Test a new website chat to check the Site layer. A prompt builder can help draft instructions, but it does not read linked pages or attached files and does not enable skills for you.

LayerTeam
Best forCompany voice, broad rules, universal handoff policy
Avoid putting herePage-specific pricing or one-off campaign notes
LayerSite
Best forDomain, region, product area, page audience
Avoid putting hereGeneral company story repeated from the team prompt
LayerStand-in
Best forRole, greeting, specialty, success criteria
Avoid putting hereLarge documents or frequently changing source material
LayerKnowledge base
Best forLong docs, PDFs, website crawls, policies
Avoid putting hereTone, behavior, or what the Stand-in should do next

Testing

04

Test for judgment, not trivia.

Save your changes before opening the Stand-in’s Try it out tab. If the tab is already open, choose Restart to begin a fresh test. Ask a pricing edge case, a skeptical comparison, a vague "is this for me?" question, and a question it should not answer confidently. For each test, write down the source fact or behavior you expect before reading the answer.

Try it out does not use the chat allowance, appear in the active chat list, or save a transcript in History. Save your test notes separately. A general Stand-in test does not include a matched Site AI prompt; test the published site to check that layer. Attached integration tools can make real API calls in Try it out, so use a test endpoint before exercising actions that change data.

If an answer is wrong, first check whether the needed source was indexed and attached. Then check the instructions and skill settings. Change one cause at a time, start a fresh test, and repeat the question. Finish with a real website chat: Try it out does not prove that the snippet, page rules, or live routing work.

Stand Try it out tab showing a test chat with an AI Stand-in answering a technical product question.
Figure 2-2. Try it out is where you test the Stand-in before putting it in front of traffic. Use it for judgment questions, not just factual recall.

A useful test set

  • One normal buyer question.
  • One vague question where the Stand-in should ask a clarifying follow-up.
  • One competitor or alternative question.
  • One question outside your current promise.
  • One moment where the Stand-in should ask for contact details or offer a human.

Questions

Common reader notes

Do I need a knowledge base to start?

No. Many teams should start with team, site, and Stand-in prompts. Add knowledge bases when visitors need longer source material.

What formats do knowledge bases support?

Base can crawl website pages. Pro and Business can also use sitemaps and upload .pdf, .docx, .md, .markdown, and .txt files. Legacy .doc and image-only scans need conversion or text extraction first.

What happens to knowledge bases after a downgrade?

Stand preserves existing sources and retrieval after a downgrade. If the new plan limits are exceeded, new ingestion and refresh pause. The base owner can delete sources or bases, and Stand-in owners can remove existing attachments, to bring usage within the plan; adding attachments remains blocked during grace. Restoring the higher plan is another option.

Try the guide on one real page.